• 81% of visitors attended the more than 130 classes offered 
  • 83% of visitors shopped the 200+ booths  

Birmingham, AL Nov. 10, 2022 – Premiere Birmingham 2022 was an education-packed experience that hosted over 7,000 visits during the course of the show, in the Birmingham-Jefferson Convention Complex from Oct. 23-24. Premiere Birmingham’s educational roster brought back full classrooms with ready-to-learn students and professionals looking to expand their careers.  
High-Capacity Classrooms & High-Powered Education 

With the return of two full days of classroom education, eighty-one percent of visitors attended classes to help them hone their skills and feel confident in progressing in their careers. There was no shortage of education to choose from with Premiere Birmingham’s 130+ classes that were FREE with the purchase of a show pass.  
Some hit education was brought to attendees by: Adrienne Rogers and Tony Garcia of Product Club, Andrew Blaney from Caliber Pro, Collin Martin and Wayne Tuggle with Hattori Hanzo Shears, Janel Sealy Smith of Tha Hair Klass, Bobby Harris with E3 Barber & Beauty Essentials, Precision Nails’ Jaime Schrabeck, Ceven Loochi from SkinBar ATL, Erica Drayton with EBJ Lash Divas, Leah Mulligan of Lash Luks, Hana Ali of Hana Ali Makeup Artistry and so many more amazing educators!   

Brand-New Influencer Spotlight 

The new Premiere Influencer Spotlight, gave cosmetologists, barbers, business owners, and beauty professionals alike all the latest tricks for a variety of topics from styling, hair cutting, fading, textured hair techniques, blonding and creating digital products. The talented lineup was stacked with top educators like Lala Chihaia (@lalasupdos), Amelia Fugitt (@ameliahairmakeup), Danny Amorim (@successaddict), Season Bennett (@thesocialbarber), Leysa Carrillo (@leysahairandmakeup), Patric Bradley (@patricbradley) and Presley Poe (@presleypoe).  

Exhibit Floor Sales Boosting Shops, Salons & Spas 

With over 200 booths, the packed show floor was buzzing with attendees exploring demos and shopping. Seventy-four percent of attendees surveyed reported that the number one reason they attended Premiere Birmingham was to shop. Eighty-three percent made a purchase at the show. Some of the crowd favorites for shopping and demos included: ULTA Beauty, Framar, SUNLIGHTS®, ASHTAE Products, Bovanti Cosmetics, Gentlemen Republic Genuine Grooming, Nano-Stamp360, REUZEL, Skin Script Skin Care, Hattori Hanzo Shears, Pure Brazilian, HALOCOUTURE Extensions, WAHL, Product Club, Evalash Beauty, Caliber Pro, and many more! 
Showcase of Artwork 

For the first time ever, Premiere Birmingham hosted a showcase where beauty pros & students submitted their most creative artwork for a chance to have it displayed onsite! Attendees submitted their work varying on creative color and cuts, nail art, makeup, and more. Featured on the screens at the Influencer Spotlight in the East Ballroom B, their artwork was played on a loop throughout the show for all to see and spark creativity! Joined by Danny Amorim (@successaddict) on Sunday at the show, those who submitted participated in an in-person conversation on what inspires them, and the importance of never giving up. Missed it onsite? You can view the submissions here

Save the Date for 2023 

It’s always such a magical feeling – the beauty industry all together in one place buzzing with energy and excitement. We hope you’ll be able to join us at one of our future venues. We look forward to seeing you again soon! 

NEW Premiere Anaheim | April 2-3, 2023 
Premiere Orlando | June 3-5, 2023  
NEW Premiere San Antonio | October 1-2, 2023 

Premiere Show Group 

Premiere Shows is the nation’s leading network of beauty industry events, matched with world-class education from top beauty brands and renowned educators. Premiere welcomes all representatives of the professional beauty community to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up-to-date with the hottest trends in the business. Premiere exhibitors are guaranteed to meet decision-makers from every area of the beauty industry on an exhibit floor designed to bring the beauty community together to learn, buy, and connect. 

About Informa Markets 

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Boating, Pharmaceuticals, Food, Fashion, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit informamarkets.com.