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Birmingham-Jefferson Convention Complex

2100 Richard Arrington Jr. Blvd. North Birmingham, AL 35203

Why Exhibit

Location and Exhibit Hours

  • Birmingham-Jefferson Convention Complex
  • 2100 Richard Arrington Jr. Blvd. North Birmingham, AL 35203
  • Sunday 9am to 6pm
  • Monday 9am to 4pm
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Exhibiting at tradeshows is critical to increasing your sales. Tradeshows provide the perfect forum to introduce new brands and display products to buyers. Exhibits are especially effective when combined with an integrated marketing strategy. Tradeshows are an excellent way to identify new leads, nurture relationships and can improve an exhibitor’s ROI through face-to-face contact.


82% are involved in the purchasing process | 90% purchase products at the show


92% want to see new products | 75% explore different vendors

Owners & Managers
Students & Instructors
Nail Technicians
Estheticians & Makeup Artists

Become an Exhibitor

Contract & Terms

Check back in June 2022 for updates.

Floor Plan

Check back in June 2022 for updates.

2022 Floor Plan

Check back in June 2022 for updates.

2019 Floor Plan
2018 Floor Plan

What’s included?                                            

Each 10’ x 10’ Booth Includes:

  • (1) 6’ draped table
  • 2 chairs
  • 8’ back wall
  • 3’ side wall
  • Standard ID Sign
  • Wastebasket
  • 5 Staff Badges


Download the 2022 Premiere Birmingham Prospectus

The Prospectus for Premiere Birmingham will be available June 2022.

Exhibitor FAQ’s

What are the exhibit hall hours?

Sunday 9am to 6pm

Monday 9am to 4pm

How do I register to exhibit?

Click on contract and terms. Fill out the contract and please be sure to include a 50% deposit.

Is my booth carpeted?

The booth does not include carpet but can be rented through Freeman the decorator. You may also provide your own flooring. Please note drayage fees may apply.

Is electricity included in my booth?

Electric will not be included with your booth rental but you can order electricity through the convention center.

Is there a cancellation deadline and fee?

All contracts require a 50% non-refundable deposit.

Do we offer lead retrieval?

We do not offer lead retrieval at this time.  We are working to add this feature in the future.

How can I get a class to educate?

Please click on the education application, fill out the information and send the application to our education department.

Can I set up my own booth?

Yes, you may set up your own booth.

Can I carry my product into my booth?

Yes, you may carry in your own product as long as you are not using a shipping company.

When will I receive my assigned booth location?

A booth confirmation will be emailed to you 60 days prior to the show. 

Is Wi-Fi included in my booth?

No, Wi-Fi is not included. Wi-Fi can be ordered from Smart City. 

How do I register my booth staff?

A password & link will be emailed to your company 30 days prior to the show.

Where do I pick up my exhibitor badge?

Badges can be picked up on Show Site at Registration, A Photo ID will be required for everyone picking up a badge.

Where can I park?

Please click on this link for parking information

How can I acquire models for our booth demonstrations?

All exhibitors are responsible for hiring their own models.  A list of Modeling Agencies can be found in our Service Kit under Exhibitor Information.

Where is self-unloading located?

Please go directly to the loading dock & the Dock Master will direct you to the self-unloading ramp. 

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