Birmingham-Jefferson Convention Complex
2100 Richard Arrington Jr. Blvd. North Birmingham, AL 35203
Sunday
October 23
Exhibit Floor Open 9:00AM – 6:00PM
Education 9:00AM – 6:00PM
Monday
October 24
Exhibit Floor Open 9:00AM – 4:00PM
Education 9:00AM – 4:00PM

What Is Premiere Birmingham
Premiere Birmingham is a tradeshow for the professional beauty industry where licensed professionals connect with manufacturers and distributors of hair, nail and skincare products. With over 200 classes offered, Premiere Birmingham is a venue with multiple resources for discovering new techniques, new trends and new products.
STUDENT? CONTINUING EDUCATION
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Who can attend
Premiere Birmingham is open exclusively to members of the professional beauty industry and not open to the general public. No family, friends or anyone under the age of 16, including infants will be permitted. Verification of credentials is required for all attendees.
Who is Eligible To Attend | Acceptable Verification Documents |
Cosmetologists Barbers Nail Technicians Estheticians Massage Therapists |
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Make-up Artist |
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Salon, Spa or Barbershop Owners |
All accepted documents must show business and the owner’s name. |
Non-Licensed Salon, Spa or Barbershop Employees | Current Pay Stub (must show business, employee’s name and pay period) |
International Beauty Professionals |
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Professional Beauty Product Distributors |
Distributors and Manufactures are required to submit two forms of verification. Approval for ticket purchase is at the discretion of show management Required:
Additional Forms of Verification (must show business name and the individual(s) wanting to attend):
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Actively Enrolled Beauty Industry Students |
All accepted documents must show school name, student’s name and term |
Individuals Ineligible to Attend Premiere Birmingham: | Premiere Birmingham is open exclusively to members of the professional beauty industry and not open to the general public, the following types of individuals would be unable to attend our show:
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RIGHT OF REFUSAL
Premiere Show Group reserves the right to approve or deny any attendee at their sole discretion. The decision is final and cannot be appealed. Premiere Show Group is not responsible for any travel accommodations that a denied attendee may have made prior to being notified of our approval to attend and these premade accommodations will not be taken into consideration during review process. Attendees are reviewed on a per show basis; thus, attendee may have been approved for a Premiere Show Group show previously does not guarantee acceptance for applied show.
Frequently Asked Questions
Online registration is available throughout the duration of the show.
- Log in to your Premiere Shows account.
- Visit https://premierebirmingham.premiereshowgroup.com/customer/DownloadableDocuments
- Select the printer icon to the left of your name.
You should automatically receive your emailed redemption code 1-2 business days after your transaction.
If you do not receive an email with redemption instructions, please call 1-800-335-7469 ext. 3 or email customerservice@premiereshows.com
Register for a Premiere Shows account. Visit https://premierebirmingham.premiereshowgroup.com/redeem-sap-tickets and follow onscreen instructions.
Register for a Premiere Shows account. Visit https://premierebirmingham.premiereshowgroup.com/redeem-voucher
Register for an account with Premiere Shows and purchase your show pass. Visit https://premierebirmingham.premiereshowgroup.com/PremierShows/category/39 to register for workshops.
You may rent a wheelchair via scootaround at https://scootaround.com/en
Please contact one of our qualified Customer Experience Agents who will be happy to assist you. Call 1-800-335-7469 ext. 3 or email at customerservice@premiereshows.com