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Birmingham-Jefferson Convention Complex

2100 Richard Arrington Jr. Blvd. North Birmingham, AL 35203


October 23

Exhibit Floor Open 9:00am – 6:00pm

Education 9:00am – 6:00pm


View Class Schedule


October 24

Exhibit Floor Open 9:00am – 4:00pm

Education 9:00am – 4:00pm


View Class Schedule

What Is Premiere Birmingham

Premiere Birmingham is a tradeshow for the professional beauty industry where licensed professionals connect with manufacturers and distributors of hair, nail and skincare products. With over 200 classes offered, Premiere Birmingham is a venue with multiple resources for discovering new techniques, new trends and new products.


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Of Networking Opportunities
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Educational classes
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Request a Show Preview

Premiere Birmingham has a detailed Show Preview that can help you plan your days at the show by the hour.

View special events

Who can attend

Premiere Birmingham is open exclusively to members of the professional beauty industry and not open to the general public. No family, friends or anyone under the age of 16, including infants will be permitted. Verification of credentials is required for all attendees.

Who is Eligible To Attend Acceptable Verification Documents
Nail Technicians
Massage Therapists
  • Copy of State issued professional license
  • Professional license number (will be verified with state board)
Make-up Artist
  • Certificate (must show individual’s name)
  • Pay Stub (must show business, employee’s name and pay period)
  • Business Card and Website/Portfolio of Work
Salon, Spa or Barbershop Owners
  • Business License
  • Official Bank Documents
  • Official Tax Documents

All accepted documents must show business and the owner’s name.

Non-Licensed Salon, Spa or Barbershop Employees Current Pay Stub (must show business, employee’s name and pay period)
International Beauty Professionals
  • Certificate / Diploma / License to practice
  • Business License (must show business name & owner’s name)
  • Pay Stub (must show business name, employees name & pay period)
Professional Beauty Product Distributors

Distributors and Manufactures are required to submit two forms of verification. Approval for ticket purchase is at the discretion of show management


  • Website

Additional Forms of Verification (must show business name and the individual(s) wanting to attend):

  • Business License
  • Official Bank Documents
  • Official Tax Documents
  • Business Card
Actively Enrolled Beauty Industry Students
  • Current Class Schedule or Unofficial Transcript – must also have at least 1 beauty industry course
  • Enrollment Verification Paperwork
  • Progress Report

All accepted documents must show school name, student’s name and term

Individuals Ineligible to Attend Premiere Birmingham: Premiere Birmingham is open exclusively to members of the professional beauty industry and not open to the general public, the following types of individuals would be unable to attend our show:

  • Spouses
  • Children including infants
  • Guests
  • Models not hired by an exhibitor
  • Individuals thinking about enrolling in beauty school or starting a career in the beauty industry
  • Non-licensed professional beauty bloggers / vloggers
  • General merchandise distributors or manufacturers
  • Individuals under the age of 16


Premiere Show Group reserves the right to approve or deny any attendee at their sole discretion. The decision is final and cannot be appealed. Premiere Show Group is not responsible for any travel accommodations that a denied attendee may have made prior to being notified of our approval to attend and these premade accommodations will not be taken into consideration during review process. Attendees are reviewed on a per show basis; thus, attendee may have been approved for a Premiere Show Group show previously does not guarantee acceptance for applied show.

Frequently Asked Questions

When Is the Last Day to Register Online?

Online registration is available throughout the duration of the show. Please click below to purchase your show pass.

I Purchased My Show Pass, but How Do I Print My Badge?

Premiere Birmingham is going paperless! Follow the instructions on your email confirmation. Your phone is your show pass!

How Do I Register/Buy A Hands On Workshop?

If you have your show pass, please contact to receive your workshop access code. Otherwise, please click below to order your show pass and register for a workshop.

I Require a Wheelchair, Where Can I Rent One?

You may rent a wheelchair via scootaround at

I Have a Question That Has Not Been Answered. Who Can I Ask?

Please contact one of our qualified Customer Experience Agents who will be happy to assist you. Call 1-800-335-7469 ext. 2 or email at

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