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Educational Classes
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About Premiere

Experience World Class Education

Who We Are

Premiere Birmingham is a tradeshow for the professional beauty industry where licensed professionals connect with manufacturers and distributors of hair, nail, and skincare products. With over 130 classes offered, Premiere Birmingham is a venue with multiple resources for discovering new techniques, new trends, and new products. Come join us in Birmingham, October 23-24, 2022 and further your career!

Premiere Birmingham is the place to explore everything that’s happening in the beauty industry – from the hottest hair color trends and cutting techniques, to high fashion nail art, edgy barber designs, in-demand dayspa procedures and plenty more! Licensed professionals are welcomed to this exclusive beauty industry tradeshow to connect with manufacturers and distributors of every area such as hair, nail, and skincare!

The Exhibitor List will be available in August 2022.

Request a Show Preview

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Show schedule

The classroom education schedule will be available in August 2022.


October 23

Exhibit Floor Open 9:00am – 6:00pm

Education 9:00am – 6:00pm


October 24

Exhibit Floor Open 9:00am – 4:00pm

Education 9:00am – 4:00pm


Birmingham-Jefferson Convention Complex

2100 Richard Arrington Jr. Blvd. North

Birmingham, AL 35203


Showcase your talent and compete to win cash prizes! Premiere offers the chance for competitors worldwide to show off their skills and gain valuable experience. Join the industry’s hottest new talent and experienced industry greats. With the chance to win top prizes, this is your opportunity.

The Competitions will be available in August 2022.

Who Can Attend

Premiere Birmingham is open exclusively to members of the professional beauty industry and not open to the general public. No family, friends or anyone under the age of 16 (including infants) will be permitted. Verification of credentials is required for all attendees. Below you will find who is eligible to attend and the accepted verification documents.

Read More Details


What Are the Exhibit Hall Hours?

Sunday 9am to 6pm
Monday 9am to 4pm

How Do I Register to Exhibit?

Click on contract and terms. Fill out the contract and please be sure to include a 50% deposit.

Is My Booth Carpeted?

The booth does not include carpet but can be rented through Freeman the decorator. You may also provide your own flooring. Please note drayage fees may apply.

Is Electricity Included in My Booth?

Electric will not be included with your booth rental but you can order electricity through the convention center.

Is There a Cancellation Deadline and Fee?

All contracts require a 50% non-refundable deposit.

Do We Offer Lead Retrieval?

We do not offer lead retrieval at this time. We are working to add this feature in the future.

How Can I Get a Class to Educate?

Please click on the education application, fill out the information and send the application to our education department.

Can I Setup My Own Booth?

Yes, you may set up your own booth.

Can I Carry My Product Into My Booth?

Yes, you may carry in your own product as long as you are not using a shipping company.

When Will I Receive My Assigned Booth Location?

A booth confirmation will be emailed to you 60 days prior to the show.

Is WI-Fi Included in My Booth?

No, Wi-Fi is not included. Wi-Fi can be ordered from Smart City.

How Do I Register My Booth Staff?

A password & link will be emailed to your company 30 days prior to the show.

Where Do I Pick up My Exhibitor Badge?

Badges can be picked up on Show Site at Registration, A Photo ID will be required for everyone picking up a badge.

Where Can I Park?

Please click on this link for parking information

How Can I Acquire Models for Our Booth Demonstrations?

All exhibitors are responsible for hiring their own models. A list of Modeling Agencies can be found in our Service Kit under Exhibitor Information.

Where Is Self-Unloading Located?

Please go directly to the loading dock & the Dock Master will direct you to the self-unloading ramp.

When Is The Last Day To Register Online

Online registration is available throughout the duration of the show.

I purchased my show pass, but how do I print my badge?

Premiere Birmingham is going paperless! Follow the instructions on your email confirmation. Your phone is your show pass!

I received an email with a redemption code, how do I get my show pass?

Registration will be available in July.

How do I register for a hands-on workshop?

Registration will be available in July.

I require a wheelchair, where can I rent one?

You may rent a wheelchair via scootaround at 

I have a question that has not been answered. Who can I ask?

Please contact one of our qualified Customer Experience Agents who will be happy to assist you.  Call 1-800-335-7469 ext. 3 or email at 

What Is the Objective of Premiere Education?

To provide attendees with the following:

  • Content that is forward-thinking, relevant and actionable
  • Emerging trends, concepts, solutions and best practices that may be immediately implemented
  • Knowledge to develop growth initiatives and become a catalyst for innovation
Who Is Eligible to Present an Education Session?

Our event attendees are looking to hear from fellow beauty industry professionals. Premiere will, however, consider proven experts operating from outside the beauty industry on a case-by-case basis.

What Will I Need to Submit a Speaker Application?
  • Contact details including speaker name, job title, company affiliation, mailing address, email address, and telephone number
  • Brief bio in paragraph format
  • Session title
  • Five learning objectives that will explain what you are looking to deliver to attendees
  • Past speaking experience
How Many People May Speak During a Session?

Education sessions are limited to the maximum of two co-presenters. Panel discussions can accommodate up to three panelists plus a moderator.

What Does Premiere Provide to Each Approved Speaker?

For the Premiere Birmingham Trade Show, each approved speaker is provided with a three (3) staff badges, one (1) 60 minute classroom presentation time and basic audio visual – screen and a/v stand.

Will the Session Be Recorded?

Most education sessions and panel discussions at Premiere Birmingham are not recorded.

Are Handout Materials Permitted?

Speakers are encouraged to provide approved handout materials to attendees. Speakers may distribute hard copies in the sessions at their own expense. Promotional and sales-based literature may not be distributed at any time.

Can I Promote a Product or Service During the Session?

To maintain the program’s credibility and attractiveness, sales are prohibited in the education sessions. More specifically, education sessions may not be used as a sales platform for any speaker’s company, products, or services. However, speakers may exchange business cards and other contact information to interested parties to connect with them upon request.

Can I Sell Books, DVDs, or Other Products in the Education Session?

Sales are not allowed in the session rooms. DVDs and education books may be sold at the discretion of Premiere.

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